{"title":"Home page","description":null,"products":[{"product_id":"ferelina-cushion-paddle-brush","title":"Ferelina Cushion Paddle Brush","description":"\u003cdiv class=\"fr-product-story\" style=\"max-width:1200px;width:100%;margin:0 auto;overflow:hidden;background:#fff;color:#433531;font-family:Arial,Helvetica,sans-serif;line-height:1.7;\"\u003e\n\u003csection style=\"padding:clamp(32px,6vw,80px) 7%;background:#fff5ee;\"\u003e\u003cdiv style=\"text-align:center;max-width:820px;margin:auto;\"\u003e\n\u003cp style=\"font-size:11px;letter-spacing:2.5px;color:#a36e58;text-transform:uppercase;font-weight:700;margin:0 0 18px;\"\u003eFerelina · Hair Brushes \u0026amp; Combs\u003c\/p\u003e\n\u003ch2 style=\"margin:0 0 22px;color:#633e39;font-size:clamp(28px,4.6vw,50px);line-height:1.12;font-weight:500;letter-spacing:-1px;\"\u003eAn Everyday Brush.\u003cbr\u003eA More Considered Routine.\u003c\/h2\u003e\n\u003cp style=\"font-size:16px;line-height:1.85;color:#716360;margin:18px 0;\"\u003e\u003cstrong\u003eFerelina Cushion Paddle Brush\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp style=\"font-size:16px;line-height:1.85;color:#716360;margin:18px 0;\"\u003eBring a little order to your morning with an oval paddle brush that keeps the essentials simple: a defined cushion, rounded pins, and a comfortable handle. It is an easy addition to the place where you get ready, whether you are brushing loose hair or preparing it for a simple style.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1015\/2060\/5466\/files\/ferelina-p01-01-main.png?v=1790541133\" alt=\"Ferelina Cushion Paddle Brush - main\" loading=\"lazy\" decoding=\"async\" style=\"display:block;width:100%;height:auto;\"\u003e\u003csection style=\"padding:16px 4%;background:#633e39;\"\u003e\u003cdiv style=\"display:flex;flex-wrap:wrap;\"\u003e\n\u003cdiv style=\"flex:1 1 190px;padding:24px 18px;min-width:0;\"\u003e\n\u003cspan style=\"color:#f1c2a1;font-size:11px;\"\u003e01\u003c\/span\u003e\u003ch3 style=\"color:white;font-size:18px;margin:14px 0 10px;\"\u003eOval Cushion\u003c\/h3\u003e\n\u003cp style=\"color:#efdfd9;font-size:14px;line-height:1.7;\"\u003eThe rose-colored pad gives the rows of pins a clearly defined brushing surface.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"flex:1 1 190px;padding:24px 18px;min-width:0;\"\u003e\n\u003cspan style=\"color:#f1c2a1;font-size:11px;\"\u003e02\u003c\/span\u003e\u003ch3 style=\"color:white;font-size:18px;margin:14px 0 10px;\"\u003eRounded Pin Tips\u003c\/h3\u003e\n\u003cp style=\"color:#efdfd9;font-size:14px;line-height:1.7;\"\u003eSmall rounded ends finish each pin for everyday brushing.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"flex:1 1 190px;padding:24px 18px;min-width:0;\"\u003e\n\u003cspan style=\"color:#f1c2a1;font-size:11px;\"\u003e03\u003c\/span\u003e\u003ch3 style=\"color:white;font-size:18px;margin:14px 0 10px;\"\u003eShaped Handle\u003c\/h3\u003e\n\u003cp style=\"color:#efdfd9;font-size:14px;line-height:1.7;\"\u003eThe tapered handle gives your hand a clear place to hold and guide the brush.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"flex:1 1 190px;padding:24px 18px;min-width:0;\"\u003e\n\u003cspan style=\"color:#f1c2a1;font-size:11px;\"\u003e04\u003c\/span\u003e\u003ch3 style=\"color:white;font-size:18px;margin:14px 0 10px;\"\u003eThree Color Choices\u003c\/h3\u003e\n\u003cp style=\"color:#efdfd9;font-size:14px;line-height:1.7;\"\u003eChoose Ivory, Blush, or Taupe to coordinate with your vanity essentials.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\u003c\/section\u003e\u003csection style=\"padding:clamp(32px,6vw,80px) 7%;background:#fff;\"\u003e\u003cdiv style=\"display:flex;flex-wrap:wrap;align-items:center;gap:38px;\"\u003e\n\u003cdiv style=\"flex:1 1 280px;min-width:0;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1015\/2060\/5466\/files\/ferelina-p01-02-lifestyle.png?v=1790591623\" alt=\"Ferelina Cushion Paddle Brush - lifestyle\" loading=\"lazy\" decoding=\"async\" style=\"display:block;width:100%;height:auto;\"\u003e\u003c\/div\u003e\n\u003cdiv style=\"flex:1 1 280px;min-width:0;\"\u003e\n\u003cp style=\"font-size:11px;letter-spacing:2.5px;color:#a36e58;text-transform:uppercase;font-weight:700;margin:0 0 18px;\"\u003eSmall details · everyday rituals\u003c\/p\u003e\n\u003ch2 style=\"margin:0 0 22px;color:#633e39;font-size:clamp(28px,4.6vw,50px);line-height:1.12;font-weight:500;letter-spacing:-1px;\"\u003eA Place in Your Routine.\u003c\/h2\u003e\n\u003cp style=\"font-size:16px;line-height:1.85;color:#716360;margin:18px 0;\"\u003eBring a little order to your morning with an oval paddle brush that keeps the essentials simple: a defined cushion, rounded pins, and a comfortable handle. It is an easy addition to the place where you get ready, whether you are brushing loose hair or preparing it for a simple style.\u003c\/p\u003e\n\u003cdiv style=\"padding:18px 0;border-bottom:1px solid #e9dcd5;\"\u003e\n\u003ch3 style=\"font-size:17px;color:#633e39;margin:0 0 6px;\"\u003eOval Cushion\u003c\/h3\u003e\n\u003cp style=\"font-size:16px;line-height:1.85;color:#716360;margin:18px 0;\"\u003eThe rose-colored pad gives the rows of pins a clearly defined brushing surface.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"padding:18px 0;border-bottom:1px solid #e9dcd5;\"\u003e\n\u003ch3 style=\"font-size:17px;color:#633e39;margin:0 0 6px;\"\u003eRounded Pin Tips\u003c\/h3\u003e\n\u003cp style=\"font-size:16px;line-height:1.85;color:#716360;margin:18px 0;\"\u003eSmall rounded ends finish each pin for everyday brushing.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"padding:18px 0;border-bottom:1px solid #e9dcd5;\"\u003e\n\u003ch3 style=\"font-size:17px;color:#633e39;margin:0 0 6px;\"\u003eShaped Handle\u003c\/h3\u003e\n\u003cp style=\"font-size:16px;line-height:1.85;color:#716360;margin:18px 0;\"\u003eThe tapered handle gives your hand a clear place to hold and guide the brush.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\u003c\/section\u003e\u003csection style=\"padding:clamp(32px,6vw,80px) 7%;background:#faf0e9;\"\u003e\u003cp style=\"font-size:11px;letter-spacing:2.5px;color:#a36e58;text-transform:uppercase;font-weight:700;margin:0 0 18px;\"\u003eMade for the way you get ready\u003c\/p\u003e\n\u003ch2 style=\"margin:0 0 22px;color:#633e39;font-size:clamp(28px,4.6vw,50px);line-height:1.12;font-weight:500;letter-spacing:-1px;\"\u003eFrom Your Vanity.\u003cbr\u003eInto Your Day.\u003c\/h2\u003e\n\u003cp style=\"font-size:16px;line-height:1.85;color:#716360;margin:18px 0;\"\u003eKeep cushion paddle brush within reach for the moments that matter to your routine. Choose the setting and pace that work for you, and give each step the attention it needs.\u003c\/p\u003e\n\u003cdiv style=\"display:flex;flex-wrap:wrap;gap:14px;\"\u003e\n\u003cdiv style=\"flex:1 1 180px;padding:24px;background:#fff;min-width:0;\"\u003e\n\u003cp style=\"color:#a36e58;font-size:11px;\"\u003e01 \/ YOUR ROUTINE\u003c\/p\u003e\n\u003ch3 style=\"font-size:20px;color:#633e39;\"\u003eMorning brushing\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"flex:1 1 180px;padding:24px;background:#fff;min-width:0;\"\u003e\n\u003cp style=\"color:#a36e58;font-size:11px;\"\u003e02 \/ YOUR ROUTINE\u003c\/p\u003e\n\u003ch3 style=\"font-size:20px;color:#633e39;\"\u003eBefore a simple updo\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"flex:1 1 180px;padding:24px;background:#fff;min-width:0;\"\u003e\n\u003cp style=\"color:#a36e58;font-size:11px;\"\u003e03 \/ YOUR ROUTINE\u003c\/p\u003e\n\u003ch3 style=\"font-size:20px;color:#633e39;\"\u003eAfter removing hair ties\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"flex:1 1 180px;padding:24px;background:#fff;min-width:0;\"\u003e\n\u003cp style=\"color:#a36e58;font-size:11px;\"\u003e04 \/ YOUR ROUTINE\u003c\/p\u003e\n\u003ch3 style=\"font-size:20px;color:#633e39;\"\u003eVanity essentials\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\u003c\/section\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1015\/2060\/5466\/files\/ferelina-p01-03-detail.png?v=1790600656\" alt=\"Ferelina Cushion Paddle Brush - detail\" loading=\"lazy\" decoding=\"async\" style=\"display:block;width:100%;height:auto;\"\u003e\u003csection style=\"padding:clamp(32px,6vw,80px) 7%;background:#fff;\"\u003e\u003cdiv style=\"display:flex;flex-wrap:wrap;align-items:center;gap:38px;\"\u003e\n\u003cdiv style=\"flex:1 1 280px;min-width:0;\"\u003e\n\u003cp style=\"font-size:11px;letter-spacing:2.5px;color:#a36e58;text-transform:uppercase;font-weight:700;margin:0 0 18px;\"\u003eLook a little closer\u003c\/p\u003e\n\u003ch2 style=\"margin:0 0 22px;color:#633e39;font-size:clamp(28px,4.6vw,50px);line-height:1.12;font-weight:500;letter-spacing:-1px;\"\u003eConsidered Details.\u003cbr\u003eA Coordinated Finish.\u003c\/h2\u003e\n\u003cp style=\"font-size:16px;line-height:1.85;color:#716360;margin:18px 0;\"\u003eThe rose-colored pad gives the rows of pins a clearly defined brushing surface. Small rounded ends finish each pin for everyday brushing. The tapered handle gives your hand a clear place to hold and guide the brush.\u003c\/p\u003e\n\u003cp style=\"font-size:16px;line-height:1.85;color:#716360;margin:18px 0;\"\u003eAvailable in Ivory, Blush, and Taupe, this piece brings a calm palette to your collection. Select one color above; the comparison image shows the options together to help you choose.\u003c\/p\u003e\n\u003cp style=\"font-size:16px;line-height:1.85;color:#716360;margin:18px 0;\"\u003eUse a comfortable grip and take your time when working with your hair. A simple setup, clean tools, and small manageable sections make it easier to keep track of your routine.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"flex:1 1 280px;min-width:0;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1015\/2060\/5466\/files\/ferelina-p01-04-white.png?v=1790600671\" alt=\"Ferelina Cushion Paddle Brush - white\" loading=\"lazy\" decoding=\"async\" style=\"display:block;width:100%;height:auto;\"\u003e\u003c\/div\u003e\n\u003c\/div\u003e\u003c\/section\u003e\u003csection style=\"padding:clamp(32px,6vw,80px) 7%;background:#fff5ee;\"\u003e\u003cdiv style=\"max-width:780px;\"\u003e\n\u003cp style=\"font-size:11px;letter-spacing:2.5px;color:#a36e58;text-transform:uppercase;font-weight:700;margin:0 0 18px;\"\u003eA simple step-by-step routine\u003c\/p\u003e\n\u003ch2 style=\"margin:0 0 22px;color:#633e39;font-size:clamp(28px,4.6vw,50px);line-height:1.12;font-weight:500;letter-spacing:-1px;\"\u003eStart Here.\u003cbr\u003eMake It Your Own.\u003c\/h2\u003e\n\u003cp style=\"font-size:16px;line-height:1.85;color:#716360;margin:18px 0;\"\u003eFollow these steps as a starting point, adapting the pace to your hair and the way you prefer to get ready.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"display:flex;flex-wrap:wrap;\"\u003e\n\u003cdiv style=\"flex:1 1 190px;padding:22px 18px;min-width:0;border-top:1px solid #dfcec5;\"\u003e\n\u003cp style=\"color:#a36e58;font-size:12px;\"\u003e01\u003c\/p\u003e\n\u003cp style=\"font-size:16px;line-height:1.85;color:#716360;margin:18px 0;\"\u003eSeparate your hair into manageable sections and loosen larger knots with your fingers.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"flex:1 1 190px;padding:22px 18px;min-width:0;border-top:1px solid #dfcec5;\"\u003e\n\u003cp style=\"color:#a36e58;font-size:12px;\"\u003e02\u003c\/p\u003e\n\u003cp style=\"font-size:16px;line-height:1.85;color:#716360;margin:18px 0;\"\u003eHold the hair above the section you are working on to avoid unnecessary pulling.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"flex:1 1 190px;padding:22px 18px;min-width:0;border-top:1px solid #dfcec5;\"\u003e\n\u003cp style=\"color:#a36e58;font-size:12px;\"\u003e03\u003c\/p\u003e\n\u003cp style=\"font-size:16px;line-height:1.85;color:#716360;margin:18px 0;\"\u003eBegin at the ends, using short strokes before moving gradually higher.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"flex:1 1 190px;padding:22px 18px;min-width:0;border-top:1px solid #dfcec5;\"\u003e\n\u003cp style=\"color:#a36e58;font-size:12px;\"\u003e04\u003c\/p\u003e\n\u003cp style=\"font-size:16px;line-height:1.85;color:#716360;margin:18px 0;\"\u003eBrush through the section once it is clear, then move on to the next section.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\u003c\/section\u003e\u003csection style=\"padding:clamp(32px,6vw,80px) 7%;background:#fff;\"\u003e\u003cdiv style=\"display:flex;flex-wrap:wrap;align-items:center;gap:38px;\"\u003e\n\u003cdiv style=\"flex:1 1 280px;min-width:0;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1015\/2060\/5466\/files\/ferelina-p01-05-sku.png?v=1790600686\" alt=\"Ferelina Cushion Paddle Brush - sku\" loading=\"lazy\" decoding=\"async\" style=\"display:block;width:100%;height:auto;\"\u003e\u003c\/div\u003e\n\u003cdiv style=\"flex:1 1 280px;min-width:0;\"\u003e\n\u003cp style=\"font-size:11px;letter-spacing:2.5px;color:#a36e58;text-transform:uppercase;font-weight:700;margin:0 0 18px;\"\u003eWhat's included\u003c\/p\u003e\n\u003ch2 style=\"margin:0 0 22px;color:#633e39;font-size:clamp(28px,4.6vw,50px);line-height:1.12;font-weight:500;letter-spacing:-1px;\"\u003eYour Selected Set.\u003cbr\u003eReady for Your Vanity.\u003c\/h2\u003e\n\u003cp style=\"font-size:16px;line-height:1.85;color:#716360;margin:18px 0;\"\u003eOne oval cushion paddle brush in your selected color.\u003c\/p\u003e\n\u003cp style=\"font-size:16px;line-height:1.85;color:#716360;margin:18px 0;\"\u003eChoose one colorway: Ivory, Blush, or Taupe. The three-color image displays alternative options; it does not mean all three colors are supplied together.\u003c\/p\u003e\n\u003ch3 style=\"font-size:19px;color:#633e39;\"\u003eCare \u0026amp; Use\u003c\/h3\u003e\n\u003cp style=\"font-size:16px;line-height:1.85;color:#716360;margin:18px 0;\"\u003eRemove trapped hair after use and wipe the handle clean. Allow the brush to dry completely before storing.\u003c\/p\u003e\n\u003cp style=\"font-size:16px;line-height:1.85;color:#716360;margin:18px 0;\"\u003eDecorative objects and other styling products shown in the lifestyle photographs are not included.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\u003c\/section\u003e\u003csection style=\"padding:clamp(32px,6vw,80px) 7%;background:#633e39;\"\u003e\u003cdiv style=\"text-align:center;max-width:750px;margin:auto;\"\u003e\n\u003cp style=\"font-size:11px;letter-spacing:2.5px;color:#a36e58;text-transform:uppercase;font-weight:700;margin:0 0 18px;\"\u003eFerelina · everyday hair rituals\u003c\/p\u003e\n\u003ch2 style=\"font-size:clamp(32px,5vw,58px);line-height:1.1;color:#fff;font-weight:500;\"\u003eA Little Time.\u003cbr\u003eA Routine That Feels Like You.\u003c\/h2\u003e\n\u003cp style=\"color:#efdfd9;font-size:16px;line-height:1.8;\"\u003eBring simple tools and coordinated details to the place where you get ready. From your first morning brush to your evening care routine, make room for the small moments that help you feel put together.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e\n\u003c\/div\u003e","brand":"Ferelina","offers":[{"title":"Ivory","offer_id":52960156123418,"sku":"FR-P01-IVORY","price":34.99,"currency_code":"USD","in_stock":true},{"title":"Blush","offer_id":52960156156186,"sku":"FR-P01-BLUSH","price":34.99,"currency_code":"USD","in_stock":true},{"title":"Taupe","offer_id":52960156188954,"sku":"FR-P01-TAUPE","price":34.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1015\/2060\/5466\/files\/ferelina-p01-01-main_96069563-f82a-4f9f-89ca-2dd6d7429c09.png?v=1790601037"}],"url":"https:\/\/ferelina.com\/collections\/frontpage.oembed","provider":"ferelina™","version":"1.0","type":"link"}